The owner, Kobus Wiese, established Wiesenhof coffees in 1998. While operating his coffee shop at the East Rand Mall, previously part of another franchise group, he found that he received no support from the franchisor. This resulted in Kobus starting to import his own coffee beans to support his business. This lead to the creation of Wiesenhof Coffees.
Wiesenhof Coffees is a "traditional coffee bar" which effectively bridges the gap between a full-on restaurant and Café. Position can be in a convenient centre, large shopping centre or building complex.