Crosse & Blackwell - Johannesburg 5.12

Crosse & Blackwell is a well-known brand whose British roots go back as far as 1706 when it traded under the Jackson brand and then as West and Wyatt. In 1830 the company was bought by Edmund Crosse and Thomas Blackwell whose vision and commitment to offering quality products, ensured that, today, the brand is a household name.

Over the years, the brand has been applied to numerous varieties of canned, dried and bottled grocery products and when Nestlé acquired Crosse & Blackwell in 1960, it developed the brand across a number of food categories worldwide. Although the brand now encompasses a wide range of culinary tastes, at its core Crosse & Blackwell has always offered superior quality products.

In South Africa the brand has a strong brand heritage of over 100 years and has become synonymous with mayonnaise. In fact, according to the South African Advertising Research Foundation's AMPS study (2007), it was voted the 3rd brand most personally consumed in South Africa after Coca-Cola and Clover.

Billed as "SA's Favourite", Crosse and Blackwell is a strong leader in the mayonnaise market with very high penetration, consumption and loyalty levels. Testimony to the brand's success is that the brand footprint now extends beyond the SA borders into neighbouring states and rest of Africa.

In 2009, the brand was acquired by Tiger Food Brands and continues to be the market leader.